What is a Squeeze Page and How Do You Create One?
A squeeze pages is a page on your site which has one absolute purpose only, which is to convince anyone who visits that page to subscribe to your mailing list or purchase your latest offer or product.
The first thing to say about your squeeze page is that whilst every other page of your site should be linked together, your squeeze page should have no links on it at all if possible.
For instance, if you have used HTML to create your site, you will have a homepage from where your visitor can use a site map to navigate to every other page on that site. At the same time, all of those individual article pages will also be linked back to the homepage, so that in effect, the whole site is linked together, barring the squeeze page.
If on the other hand you have created a site using WordPress, it probably makes sense to use a static homepage so that once again, you can create links from and to that page with all of the other internal pages of your site.
However, the squeeze page should be a stand-alone operation, a page where the site visitor has only two options available.
Either they choose to subscribe to your mailing list or they close the page and leave if they decide not to subscribe.
Offering guests only two choices in this way may sound a little brutal or perhaps even a little self-defeating but it is important to understand that squeeze pages have to be 100% focused on the objective for which they have been designed. If on the other hand you were to include links to other pages on your site, you offer your guest many options for leaving your squeeze page without subscribing which is something that you do not want to do under any circumstances.
An effective squeeze page can be as simple as you want it to be with many successful squeeze pages being nothing more than black type on a plain white background.
For example, this is one of the most powerful and effective squeeze pages in the ultracompetitive online dating for men market:
On this page, you can see all of the essential elements of a successful squeeze page.
Firstly, you need a powerful headline which in this particular format is generally featured in enlarged red type. This headline should be designed to match one of the most common hot buttons in your market (in this particular example, it promises secrets that most men will never know and who wants to be just one amongst most men, we all want to be exclusive and different, right?), whilst a degree of scarcity or rarity value is also a powerful selling feature.
An instance that might work in our radio controlled market could be something like:
Free report reveals how you can find brand-new remote control cars at never-to-be-repeated rock bottom prices. Only 15 copies left, then its Goodbye forever!
Next, you need a list of bullet pointed benefits that clearly sets out for the visitor exactly what they can expect to gain by subscribing to your list. From your earlier research, you know exactly what people in your market are looking four. Hence, these bullet points should indicate in no uncertain terms that by subscribing to your list, they will get insider information that exactly relates to what you already know they want.
Your bullet points should highlight how subscribing to your list will help new subscribers to solve their problems or answer their questions. After they have read this short bullet point list, they should be under no illusions that they have to subscribe to your list, that subscribing is a clear must do that they cannot logically ignore.
After the bullet points, all you need is a quick summary plus a clear call to action that tells the visitor to subscribe to your list, and exactly what they have to do in order to do so. Perhaps surprisingly, if you do not include a call to action that tells the guest exactly what to do, you will find that a significantly lower number of visitors will subscribe, whereas telling them how to subscribe always increases response levels.
And that is it, your squeeze page created.
Articles should be interesting and stimulating to read and provide useful resources.
